Monday, April 9, 2001

New 'Harry Potter and the Philosopher's Stone' teaser in July

[Version fran├žaise]

One of my contacts from Warner Brothers gave me a little bit of an update regarding trailer news, more still pictures etc. According to Warner Bros. the next teaser will be released in July with a final blockbuster trailer due out in September, the same time the advertising and media campaign for the movie is launched. The next set of “stills” will be put out on the Web in May followed by “mailings” of more in August. Scholastic is planning a huge Halloween event to publicize the Harry Potter movie.

By the end of the year 52 of 59 countries will have the Harry Potter movie in theatres.

EDIT June 10, 2001:

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